Ideation
Mood Board
Concept: Editorial and architectural image — focused on knitting, but presented in a fresh, creative way.
Imagined using a partially finished sweater in the shoot to represent creativity and the potential in yarn and creating ones own clothes.
Yarn and outfit colour choices specifically planned, with location in mind, to give that pop and contrast against the raw industrial buildings.
The slogan: “Style In The Making”.
Selected Unedited Images
Location: Barcode - Oslo. Known for architectural buildings utilizing structure, depth/Unortodox shapes, and raw materials.
Camera: The Lumix GX80 (also known as the GX85)
Lens options: Panasonic Lumix 12-32mm G H-FS12032E-K Lens and Panasonic Lumix G Vario 14-140mm f/3.5-5.6 ASPH. POWER O.I.S. Lens
Logo
Concept name: Patterns and instructions is a form of "theory", Yarn is recognizable even to a novice knitter.
Concept Icon: Modern • Light • Fashion • Inspired by knitting patterns and instructions.
Tool: Adobe Illustrator
Optional Edits
Various Layout options and different Logo alternatives.
Tool: Adobe Photoshop
Final Image
Concept: Layered • Depth • Attention grabbing yet delicate • legiable
Size: A4
Comparison Final Photo
Settings on original photo: f/5.6 | 1/125 | ISO 100
